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The word “blog” is a shortened form of the phrase “web log.” A blog is a website that uses an array of time-stamped and categorized “posts”, generally placed in date order, to allow users to read a wide variety of articles and other informational posts. Most Internet users are probably already familiar with many blogs already, or have at least heard about them. Google’s official blog is a free blog maintained by a free blogging site called Blogger, owned by Google, and is one of the most-read blogs on the Web. Clearly, just because a blog is simple and free to create doesn’t mean that blog can’t generate visitors.

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Another Web 2.0 opportunity comes through social networking sites like MySpace and Facebook. These sites allow their users to interact with each other in many ways, either by sharing pictures, joining groups, sending private messages, and using other constantly-evolving applications. Networking sites are free, used by a lot of different people, and allow websites to market themselves or their product as they see fit. These sites can direct a lot of traffic through advertising, but free use of these sites is no guarantee for traffic, because the social networking audience is notoriously fickle.

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The popularity of wikis has grown enormously as more and more users realize the great potential of Wikis to bring people together and get them to communicate. The most famous wiki of all, Wikipedia, is not the only wiki, but just one site that is harnessing wiki software in a large way. Wikis are actually software applications accessible online that allow multiple users to read articles about specific topics. The wiki also allows users to change and edit those articles, assuming they are given permission to do so. In Wikipedia, nearly everyone has permission to edit articles.

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When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more and better Web applications and new ideas that will draw in the interest of the Internet crowd and provide a fun, user-friendly, and social experience for anyone who wants to try.

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One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications.

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Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site. . They just want to use a website that works properly.

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One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability. With more users online with greater control, those users will keep incorrect information in check in the interest of accuracy and fairness. Websites like YouTube and Wikipedia are heavily dependent on social control. In fact, the vast majority of content on these two websites is based on social control. Users are the ones who upload the content. Users will also tag and categorize the content so the data can easily be found by other users. When other users spot errors, obscene material, or information that is otherwise objectionable, the user has immediate control over the content and can change the problem information instantly without having to wait for a human editor. As a particular application grows more popular, the accuracy will presumably increase as more people correct mistakes within the content they read.

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Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed based on the keywords input by the user in a search engine, or according to the content of a website on a content page such as a website or blog. In a typical PPC campaign, an advertiser will bid on specific keywords or keyword phrases that they expect potential visitors to their site might enter in a search engine when searching for information, a product, or a service. On a search engine, the advertiser’s ad will be displayed as a “Sponsored Result” or “Sponsored Ad” near the organic results on the SERP. If the PPC ad is used on a website or blog, the ad’s placement will be determined by the webmaster.

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One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands. Viral marketing tends to appeal to the youth market, but can branch out beyond that in some cases. Imagine that a high school student finds a web video that she thinks her friends would like. She sends this link to five friends. Those five friends send the link to five more friends, and so on. Pretty soon, thousands of people have seen this video in only a short amount of time. The link has spread almost like a virus, quickly and efficiently reaching a large group of people.

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There are several things a website can do to increase the return on investment (ROI) of a PPC campaign.

Lesson One: Develop a Solid Keyword Strategy

A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what people are searching for online – and what keywords those people are using in their searches – are explained. A comprehensive keyword strategy enables companies and websites to decide where their PPC dollars and best spent and which keywords the site should optimize and bid for.

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